A new name — same focus on writing that works
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Do you have a writing problem?
Most accountants don’t think they have a writing problem. There’s a good reason for that, and it’s not complacency. The professional training system never showed them they did. To pass accountancy exams, you need technical accuracy. Marks go to correct calculations, sound judgements, appropriate recommendations. A few
Your next promotion may depend on your writing skills
In a 2024 survey, Deloitte asked 200 CFOs what quality they valued most when choosing their successor. 39% said communication skills — the ability to explain results clearly and simply. It was the top answer. Not technical knowledge. Not financial acumen. Not strategic thinking. Communication. Every board paper you write is
Simpler is often better
Tax Policy Associates has mapped 81 of the UK's 90 taxes onto a single interactive chart, ranked by revenue raised in 2024/45. The other 8 yield nothing at all, so they don't appear. The various taxes on employment account for almost half of all tax
Reports no one reads
Most public finance reports are written for the writer, not the reader. The structure follows convention. The headings mirror last year's version. The executive summary is four pages long. The recommendations are at the end. Nobody planned it that way. It just happened because the incentive was to