A new name — same focus on writing that works
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Write headlines for your tables
Your tables are invisible. Not literally. But readers skip them. They see a block of numbers, a generic label at the top, and their eyes glaze over. They move on. You spent time building that table. You chose the data carefully. But without a clear message, it's just
Your writing should save time, not waste it.
Your readers shouldn't have to dig through paragraphs to find what matters. Put your conclusion first. Total costs go at the top. Decisions you need belong in paragraph one. This saves your reader time and effort. High impact for them, with minimal effort. That's what your
Edit your writing 3 times
Most finance professionals write a report, read it through once, fix the typos, and hit send. That's not editing. That's proofreading. For finance professionals aiming for CFO roles, clear writing signals clear thinking. And clear writing requires good editing. Here's what real editing looks
If your writing doesn't work on mobile, it doesn't work.
The problem with public sector reports isn't the content. It's that we're still writing like it's 2005. We format documents for A4 paper and desktop screens. Then we email them to executives who read them on phones during their commute. * Your 40-page