A new name — same focus on writing that works

Get the first page right

The way people read has changed and so should the way we write. When newspapers first went online, journalists wrote articles in the same way they always had. This meant articles were often split across several webpages with a button at the bottom of each page to go to the

Hell is other people’s slides

For some people hell is other people. For me, it’s other people’s PowerPoint slides. We’ve all sat through bad presentations. * Too many words. * Tiny charts. * The presenter reading every word out loud. * Or looking at the screen, not at us. They're boring. They're

The 3Ls

Want to write finance content that actually gets read? Start with the 3Ls of financial writing: language, layout and look. * Language – Use plain English to explain your ideas and messages without dumbing them down. * Layout – Structure your content so the message is clear at a glance. * Look – Make your document

Start here: what this blog is about

Welcome — and thanks for reading. This blog is for finance professionals who want to write with more clarity, purpose, and impact. I cover topics like: * Presenting complicated and technical ideas in plain language * Common writing mistakes and easy ways to fix them * Tips to improve your productivity when writing * Getting