AI = accountant insights

The conversation about AI in accounting is louder than ever. But here’s what hasn’t changed: insight is the most valuable skill an accountant can offer.

And insight requires real thought. AI can process data at lightning speed and spot patterns you might miss, but that’s not the same as genuine thinking and understanding.

So, what should accountants focus on in 2025?

1. Deepen your understanding of your organisation’s finances. The more you know, the better your insights.
2. Hone your ability to communicate your insights clearly and persuasively. That means writing succinct emails and reports, and making presentations that your audience listens to.

If you find yourself with extra time, by all means, explore how AI tools can help you do both of the above even better. But remember: AI is only as powerful as the thinker using it.

Ready to set yourself apart? Focus on what AI can’t do—deep thinking and giving meaningful advice—and the rest will follow.