Nobody reads your finance reports all the way through.

Nobody reads your finance reports all the way through.

That's the uncomfortable truth most finance professionals don't want to hear.

Your readers are drowning in emails, back-to-back meetings, and competing priorities. If your opening doesn't grab them immediately, they'll skim the executive summary and move on.

Here are 3 ways to open a finance report that actually gets read:

1. Lead with something unexpected

Don't bury the headline. If you've found something surprising or controversial, put it right at the top. "Our ICT project is 20% overspent" beats "This report analyses capital expenditure on IT" every time.

Too bold? Frame it as a question instead: "Should we stop spending money on our ICT project?"

2. Start with a relevant quotation

Not some inspirational quote from a famous CEO. Use something real from your organisation. An internal audit report could open with a comment from a fieldwork interview. A budget report could quote a department head's concern.

It makes the report feel immediate and grounded in reality.

3. Describe a specific event

Tell the reader what happened and why it matters. "Last quarter, three major funders delayed payments by 60+ days" is more compelling than "This report covers accounts receivable trends."

All three approaches work for the same reason: they create a question in the reader's mind that your report then answers.