Your writing should save time, not waste it.

Your readers shouldn't have to dig through paragraphs to find what matters.

Put your conclusion first. Total costs go at the top. Decisions you need belong in paragraph one.

This saves your reader time and effort. High impact for them, with minimal effort. That's what your writing you should deliver.

Your opening sentence? It's doing more heavy lifting than you realise. I'll rewrite mine three or four times before it's right. That's not unusual. Keep working it until your first line carries your key message.

Once you've nailed that start, keep the flow going. Each sentence needs to lead naturally into the next one. You're guiding your reader through, not making them jump around.

Above all, do not cram in every detail you can find. Too much information is as useless as too little. Cut anything that doesn't directly back up your message.

A word about formatting.

Word and Google Docs make it easy to mess about with fonts and layouts whilst you're still writing. Resist that temptation. It's a distraction.

Get the content right first. Make sure every word justifies its existence. Then, and only then, worry about how it looks.