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Don’t give titles to your tables. Give them headlines.

A picture paints a thousand words. A table of data could save you (and your reader) hundreds of words.

But your table is a wasted opportunity if the reader doesn’t get your message from it. Or worse, skips over it.

Here’s a tip to make the tables in your documents have more impact. Give every table in your documents a headline.

Put some thought into choosing the headline. It is natural perhaps to use a factual title. Something like: year-to-date revenue analysis. A factual title is better than no title, but not much better.

Instead, give your table a title that tells the reader what they should be looking for in the table. Think of it more like a headline than a heading. So, instead of year-to-date revenue analysis you might use: revenue is up 10% over last year. By doing this you make it easier for the reader to interpret the table and you also reinforce the message you are (presumably) making in the text.

Gary Bandy Limited is a company registered in Cardiff, number 5660437.

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